By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times. Hence Sarena was commissioned in March 2001, as a subsidiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery.  

Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control. Sarena boasts some of the most well-renowned brand names in textile machinery such as Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex and many more. Our dyes and chemicals are imported from only the most respected global companies such as Dye Star, Ciba, ICI, BASF, Clariant etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is ISO and OkoTexCertified. In addition our in-house laboratory is underway to becoming the first private laboratory in Pakistan to achieve the ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures. 

We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality
and service but also in R&D. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,  mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc. 

We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience.